

Sara Shuman
Head of Product Design
Specializes in designing both AI user experiences and AI-enhanced SaaS management tools.

90%
95%
WIX
Creative Super Power – creating and managing high-performance product teams that create seamless and engaging conversational flow, ensuring that users can easily and intuitively interact with the chatbot. The goals of both the user and business are equally brought together to form functional product solutions.

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EXPERIENCE
Principle AI Conversational UI/UX Designer @ USC
2023 - CURRENT
Head of Product Design @ StoryFile
2020 - 2023
Responsible for designing, developing, and testing efforts for improving the conversational AI-powered “USC Interactive Interviews” chatbot dialog to be more intuitive and user-friendly. This role requires a deep understanding of human behavior and psychology, as well as experience in designing conversational interfaces. And ultimately creating a conversational flow that feels natural and intuitive, while also providing users with the information and assistance they need.
Responsible for designing, developing, and testing the Conversa SaaS platform that powers StoryFile’s conversational video AI-powered chatbots – videos that talk back. This next-generation AI platform and natural language processing mimic a real conversation, preserving the subject’s answers for future generations to explore.
Creative Director/PM @ PerimiterX
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2019
Digital Creative Director @ Oracle
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Led a holistic redesign of perimeterx.com with the main goals to increase demand generation and implement a more modern rebrand. Helped develop a backend CMS system to enable the internal team to publish the site. Delivered a more product-focused user experience that helps potential customers find what they are looking for. Successfully increased demand generation by x6.
2010 - 2019
Responsible for leading the interactive UX/UI/Demand Generation/Production team of 25+ who created, designed, and measured usability success for all of Oracle’s web marketing properties–including demand generation, emails, landing pages, and mobile touch applications. Developed and implemented fresh new ways to present products and services for Oracle.
Sr. Interactive Designer @ Sun Microsystems
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2008 - 2010
Managed, architected, and designed projects across all digital touchpoints from strategy to production. Worked closely with the Brand, Marketing, Information Architecture, and Publishing teams to strategize and implement redesigns of the Sun.com website.
